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As a project, one of the most costly and time consuming aspects of running a tokenized fundraising campaign is building of your investor base - community or otherwise.

With an IEO you have instant access to an already existing database of traders and users on the exchange.

This drastically reduces marketing costs, technical expenses, facilitates the token promotion and ensures listing of the coin on at least one of the exchanges.

It also improves liquidity, while investor confidence in the proposed product is increased.

You cannot merely conduct an IEO for sake of raising money. The same rules and scrutiny are far greater than that of an ICO; the goal is to continuously weed out bad players that participate in tokenized fundraising for the wrong reasons.

First and foremost, you must have a prototype that requires the use of blockchain technology, or cryptocurrency, or is significantly enhanced by it.

You must prepare all brand assets, business plan and or business deck, technical documentation, company information, team details, have sufficient online representation (Web and/or mobile), and more.

You must also ensure that the token economics are sound.

Exchanges conduct a stringent process of due diligence before considering a project for an IEO. Therefore, as a project manager or founder all necessary materials, including legal documents, must be in order for review by the exchange. There is often the misconception that the process of onboarding is merely application submission and approval, which could not be further from the truth. Standardized onboarding is an ever-improving process with it becoming tougher for projects to secure listings on higher volume exchanges.

The days of weak business models and unfathomably high raise targets are no longer.

IEO’s, governed by official Exchanges, bring a new set of parameters which projects and companies must align to in order to be accepted into their IEO pipeline. With due diligence and capital requirement feasibility at the top of the list of items stringently assessed, this new method of fundraising forces companies and projects to be accurate, info-intensive and realistic about their position and the amount of money that they need.

From the past IEOs that have been launched, the average raise targets have been around $4,000,000 to $5,000,000 (million) US Dollars - unlike the ICO boom where targets often exceeded $50,000,000 (million) US Dollars.

Focus on building your Prototype, developing your business plan/business model, creating an effective public appearance (Brand assets and Website), and establishing a reasonable need when it comes to raising capital, before doing an IEO.

WE CAN HELP YOU.